Brand & Visual Identity
252 Foods LLC, the home of Crumble Stuff, is based in New York (America's second largest apple growing state) and New Jersey (the Garden State). The up and coming client wanted something unique, fun, vibrant and colorful. After extensive research and collabration with the client. I created this eye catching packaging that surely encompasses every detail they were looking for. Each 14 oz. package lets you make an easy, delicious, fruit-based dessert. At the time of its launch, the product was available across New Jersey farms, with distribution expanding soon after to Westside Market in New York City.
