Brand & Identity, 2017
For this West Village dive bar looking to revamp its brand, the goal was a clean yet simple redesign inspired by the spirit of Ipanema. The new logo incorporates the iconic Dois Irmãos (Two Brothers) mountain against a beach landscape, alongside a diamond motif symbolizing Brazil's rich natural resources. Finished with a stamp-like aesthetic, the design evokes a deep sense of nostalgia and Brazilian heritage.
