Crumble Stuff 
Branding - Visual Identity
Fresh into the food industry scene, 252 Foods LLC, the home of Crumble Stuff, is based in New York (America’s second largest apple growing state) and New Jersey (the Garden State). This company believes fruit should be part of a healthy diet.  I wanted every aspect of the branding to feel honest and fun to its content.
Packaging Design
The up and coming client wanted something unique, fun, vibrant and colorful. After extensive research and collabration with the client. I created this eye catching packaging that surely encompasses every detail they were looking for. Each 14 oz. package lets you make an easy, delicious, fruit-based dessert. 
Identity
After going through several combinations of typefaces. We wanted something that was out of the ordinary. We wanted the package to stand out from all the related products out there in the grocery shelves. So we ended up using a bold but yet simple approach that would have consumers that pass by the product take a second look and pick up Crumble Stuff.
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