Sub brands
Branding - NY Daily News, 2017
Another part of the redesign of the New York Daily News website was re-branding all of the paper's sub-brands. Each logo was designed to fit in designated branding areas on their respective pages and homepage modules.
Sub-Brand logos
We worked with the editorial team to design new logos for NYDN's sub-brands. We interviewed the staff writers to understand what their respective sub-brands stood for and designed each logo to reflect that.
Logo placement in articles
The sub brand logos were 60px height and a Variable width max of 167px.
