NYDN Newspaper Subscription
UI/UX - NY Daily News, 2017
In part of the NYDN redesign, I was assigned in creating a layout that makes the user experience of subscribing to the content on nydn.com smooth and pleasant.
The Process
Besides the look of the product. We had to figure out a simple way the user can accomplish their goals on the website. We did further research and some competitive auditing along the way. The goal of competitive auditing is to see what is working for other companies in the newspaper industry, so that you can use those strategies to work for NYDN. With the guidance of the lead designers. We came up with this user flow chart where we showcased how subscribing to NYDN would work.
Wireframing the experience
Wireframing the experience, allowed us to put all the stakeholder requirements together. We created user flows and played with several iteration layouts. Wireframing was a good way to discover the layout possibilities to get the visual point across.
